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Course: Marketing in Optometry 1

Department/Abbreviation: OPT/MAO1

Year: 2021

Guarantee: 'RNDr. Jaroslav Wagner, Ph.D.'

Annotation: The aim is to understand to the client requirements with regard to the competencies of optometrists.

Course review:
Content is the presentation of the marketing mix with the emphasis on practical application, effective communication, the role of the brand and modern trends in marketing. Preparation of a campaign (target group, communication means, customers behaviour, effectiveness mapping and evaluation). Practical tools for conversation, argumentation, objections, contract agreement. Overview of recent communication means, social nets and online marketing.