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MAO2


Course: Marketing in Optometry 2

Department/Abbreviation: OPT/MAO2

Year: 2019

Guarantee: 'RNDr. Jaroslav Wagner, Ph.D.'

Annotation: The aim is the detailed familiarization of students with present communication and promotion tools of online environment and to show how they will be effectively used in daily practice.

Course review:
Content is detailed description of present communication and promotion tools of online environment and how they will be effectively used in daily practice. Internet as a main promotion medium, effective utilization of web, measurement using Google Analytics tool, principles and practical application of Searhc Engine Optimization, mapping and interpreting of measurement, changes in recent years. How to prepare a digital campaign, the mapping of effectiveness and evaluation of fruitfulness. Trends in social nets, their possibilities in business development; possibilities of Facebook, Instagram, Twitter, YouTube.